Adam has worked in the UK travel industry for the past 13 years. During this time he has worked with multiple destinations across the industry, including inbound and outbound leisure sector, and inbound and outbound MICE business.

Adam spent a year working at Visit Britain, assisting in the stakeholder management of other UK DMO’s, and running partnerships with STA travel and Air India.

As a specialist trade relations manager, he has run joint marketing activities, organised award winning roadshows, trained 1000’s of travel industry staff, and developed product in the UK market for destinations as diverse as South Africa, Hawaii, Flanders and Chile. Aside from tourist board experience, Adam has also performed commercial sales and marketing roles for clients such as Barcelo Hotels and Resorts and Worldhotels.