Services & Fees
I offer a wide range of marketing, communications, and trade representation services specifically for Irish and UK tourism businesses. Please feel free to look through my full range of offerings and see what works best for you. Whether you’re seeking strategic advice, hands-on email marketing or digital campaign support, travel trade connections, or a mix of these, I’m here to help create a solution tailored just for your business.
You’ll find more details on my approach and fees at the bottom of this page.
Strategic Marketing & Communications
Get clarity, direction, and a roadmap for growth
What I Do:
- Develop strategic marketing plans aligned with your business goals
- Create multi-channel communication strategies (digital, print, events)
- Provide data-driven insights and competitive analysis
- Build stakeholder engagement strategies
Perfect for: Tourism destinations, attractions, hotels, and tour operators who need strategic direction and a clear marketing roadmap.
Digital Marketing & Content Creation
Connect with your audience where they are – online
What I Do:
- Social media management (Facebook, Instagram, X, LinkedIn)
- Email marketing campaigns (Mailchimp, Constant Contact, WordPress)
- Website content creation and blog writing
- Graphic design for digital platforms (Canva Pro)
- SEO-optimized content
- Marketing photography coordination
- Video content strategy and promotional videos
Perfect for: Businesses looking to boost their online presence, increase engagement, and drive direct bookings through digital channels.
Travel Trade Relations & B2B Marketing
Unlock distribution channels and build valuable partnerships
What I Do:
- Tour operator relationship building and account management
- Trade event representation (conferences, roadshows, exhibitions, award shows)
- B2B marketing campaigns and sales materials
- Destination and product training for travel agents
- MICE sector marketing (luxury travel, business events, incentive & corporate events)
Perfect for: Irish tourism businesses wanting to increase their presence in the global markets through established travel trade channels.
Brand Strategy & Development
Refresh your brand and unlock new opportunities
What I Do:
- Brand positioning and messaging development
- Rebranding strategy and execution
- Branding Toolkits & guidelines
- Website redesign and redevelopment
- Itinerary and marketing materials creation for print or online
Perfect for: Tourism businesses undergoing change, entering new markets, or needing a brand refresh to stay competitive.
Website Design & Development
Build a digital presence that converts
By partnering directly with Sonymax, a leading web design agency, clients gain access to customised high-quality website solutions specifically crafted to meet the unique needs of the tourism industry:
- Bespoke website design and development
- Digital marketing integration
- User-focused, conversion-optimized websites
- Mobile-responsive, SEO-friendly platforms
Perfect for: Tourism businesses ready to elevate their digital presence with a professional website that attracts visitors and drives bookings.
PR & Media Relations
Get noticed and promote your business
Through my ongoing collaboration and strategic partnership with Curio PR for all things media-related, clients may avail of:
- Press release writing and media outreach
- Media visit coordination to Ireland
- Crisis communications support
Perfect for: Destinations and attractions launching new products, hosting special events, or seeking media coverage in key markets.
HOW I WORK
My Approach:
1. Discovery Call (Free) We chat about your business goals, challenges, and vision for success. No pressure, no obligation – just honest conversation about whether we’re the right fit.
2. Strategic Proposal I develop a tailored solution with clear deliverables, timelines, and transparent pricing.
3. Collaboration & Delivery I work alongside you as an extension of your team, providing regular updates, adapting to evolving needs, and maintaining open communication throughout.
4. Results & Growth We measure success together and build on what works to drive continuous improvement.
FEES & TERMS
My Pricing Structure:
I provide customised quotations tailored to your specific requirements, expectations, and deliverables. Pricing can be structured as:
- Hourly Rate – Perfect for ad-hoc projects or consultations
- Monthly Retainer – Ideal for ongoing marketing support and consistent presence
- Fixed Project Fee – Best for defined deliverables with clear scope
All pricing options will be discussed during our initial consultation to ensure complete clarity, transparency, and mutual agreement before work begins.
Payment Terms: Payment terms will be outlined in your proposal. As standard practice, I require a 50% deposit for projects and offer 14-day payment terms to ensure smooth project delivery.