MY STORY
SUSAN BYRNE – FOUNDER
Strategic Tourism Marketing & Communications Professional with 25+ Years Global Tourism Experience
“After many years of working and studying in Ireland, travelling around Asia, Australia and America, in 2005, I moved to London to join Tourism Ireland in the New & Emerging markets team. Here, I had the opportunity to work alongside some of the sector’s leading organisations and experience the true magic of the global travel industry. I fell in love with the inner workings of the tourism industry, and from that point on, I have been completely hooked!
In 2016, I took the leap to become self-employed, focusing on helping tourism businesses grow through digital campaigns, strategic marketing, and my well-established tourist board and travel trade connections. Phoenix Travel Representation officially took flight, and a new world opened up for me. Working with clients is more than ‘just business’ for me – it’s personal! I’ve forged many deep friendships and lasting connections within my tourism family’ inspiring me to work harder, dig deeper, and bring even more passion to every project.
2025 has seen yet another rising of the Phoenix, as I left the UK and returned home to Ireland, bringing with me fresh insights gained during my time abroad and a deep commitment to supporting Irish tourism businesses. I continue to help clients navigate a changing industry and connect with audiences both domestically and internationally – I’m intrigued to see what new adventures and opportunities this next chapter will bring.”
Why Work With Me?
✓ 25+ Years Industry Experience
I’ve worked at every level of tourism marketing – from Tourism Ireland’s London office to freelance consulting for destinations, attractions, and tour operators across Ireland and the UK.
✓ Proven Results
My campaigns consistently deliver outstanding performance, driving increased enquiries, growth in packaged tours, and securing numerous strategic partnerships with high-value operators.
✓ Established Travel Trade Connections
I’ve built and maintained relationships with 200+ European and UK tour operators, giving your business direct access to key distribution channels.
✓ Full-Service Marketing Solutions
From strategic planning to social media management, digital content creation, email marketing to trade event representation, I provide end-to-end marketing support tailored to your needs.
✓ Ireland & UK Market Expertise
Uniquely positioned with deep knowledge of promoting Irish tourism assets to global markets and understanding UK inbound travel trends.
✓ Great Craic – Guaranteed
Even if I do say so myself, the craic (good fun) is always a guarantee with me on board! Of course, we’ll be serious and professional when the work demands it, but I also believe the best partnerships include genuine connection and good humour. Whether it’s sharing a laugh on a call after a long day, celebrating together at industry events, or simply knowing you’ve got someone in your corner who gets the unique challenges of tourism marketing – I’ve got you.
