TOURISM MARKETING EXPERTISE
HELPING TOURISM BUSINESSES THRIVE IN COMPETITIVE MARKETS
If you’re struggling to stand out in a crowded marketplace, find the right tour operators, or communicate what makes your business special, I can help. With over 20 years working across Tourism Ireland, Fáilte Ireland, and supporting destinations and attractions throughout Ireland and the UK, I understand the unique challenges tourism businesses face – and I know how to overcome them.
Getting Your Business in Front of the Right Tour Operators
You need more than just contacts – you need someone who understands how tour operators think and what they’re looking for. During my tenure at Tourism Ireland, I’ve established genuine working relationships with over 200 UK and European tour operators. I can connect you with the right partners, represent your business at major trade events (WTM London, ITB Berlin, IMEX, GEM, BIM, Meitheal etc), and help you craft compelling trade propositions.
Digital Marketing That Actually Drives Bookings
Your website and social media should be working harder for you. I create digital content – newsletters, blogs, social campaigns – that doesn’t just look good, but actually converts browsers into bookers. Using platforms like Mailchimp, WordPress, and Canva Pro, I blend creativity with deep tourism industry knowledge to produce communications that resonate with your target audience and drive real results.
Taking the Stress Out of Events and Familiarisation Trips
Hosting buyers or planning a trade event shouldn’t keep you awake at night. I’ve managed countless international B2B workshops, familiarisation visits,roadshows, sales missions, conferences, and trade delegations across London, Japan, Russia, Dubai, Eastern Europe, and Australia. I have experience in handling logistics, managing relationships and can ensure your business makes the right impression – so you can focus on what you do best.
Unlocking the MICE and Business Events Market
The business events sector is lucrative but complex, with different requirements than leisure travel. I understand how convention bureaus, DMCs, and PCOs work, and I create targeted content and campaigns specifically for this audience. If you’re looking to tap into the meetings, incentives, conferences, and events market, I can help you speak their language.
A Confident Voice for Your Brand
Perhaps you don’t have time to attend every networking event or trade show, or you need someone who can articulate your story with passion and professionalism. I’ve represented brands at major international events for years, and I can become the trusted voice of your business – ensuring your key messages land with the right people, in the right way.
FLEXIBLE SOLUTIONS TAILORED TO YOUR BUSINESS
No two tourism businesses are the same. Whether you need ongoing marketing support, help with a specific campaign, representation at a major trade event, or strategic advice on breaking into new markets, I offer flexible, creative solutions designed around your goals and budget.
If your needs are unique or you have different objectives in mind, I welcome the opportunity to discuss bespoke solutions. I take pride in offering a flexible, creative approach and enjoy developing strategies that help clients reach their goals in imaginative ways. Get in touch to discuss your specific needs and let’s see how I can help you.